Selling the Invisible: A Field Guide to Modern Marketing
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Free shipping on select orders — exclusions apply
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Donts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Listed: Martha Russel
Due to variances in monitor color, and lighting, the color of some items may differ slightly from the photographs
About us:
Vanessa Jane is a family-owned business based in Indiana. We sell only authentic merchandise from brand new to used, and list new inventory daily. Make sure to put us on your favorites to see what's new each day! We source all of our inventory from reputable sales channels, including:
Box G82 (OS/Multi)
Listing SKU: VJ6953475801173
Relisted: by Martha Russel
Relisted: by James Cushing
Free shipping on all orders — no minimum required. Most items ship within 1–2 business days from Lawton, OK. Estimated delivery 3–7 business days via USPS or UPS.
Not satisfied? Return any item within 90 days for a full refund or exchange. Contact us at support@virozone.com or call 580-749-9329. Items must be in original or resalable condition.
SKU: 14xS23
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