Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard & Sheldon Bowles (Business, Management, 1993)

Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard & Sheldon Bowles (Business, Management, 1993)

A business classic, praised for its simple yet powerful parable on achieving excellent customer service.

This book uses a fictional story to illustrate three key principles for creating "raving fans" instead of just satisfied customers: Decide What You Want, Discover What the Customer Wants, and Deliver Plus One.

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